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cobra controls authorized dealer program

Last Update: December 15, 2025

Authorized Dealer Program

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The Cobra Controls Authorized Dealer Program is a comprehensive initiative designed to help our dealer and integrator partners grow their business. Our array of dealer programs is perfect for the small, mid-level, and large integrator, offering discounted prices, free technical support, lowest price guaranteed, full 12-month repair and replacement warranty, no restocking fees, online account-specific pricing, and much more.

If you are installing and/or reselling Cobra Control products, then we have a program for you! Features and benefits differ by program. See program structure for details.

Program Features

We are committed to helping you win more business through the following program features:

  • Differentiated Products: A high-performance, low cost of ownership, limited distribution product line that enables you to stand out from the competition.
  • Competitive Pricing with Aggressive Dealer Discounts*: Fixed dealer discounts that increase as you grow your business.
  • Account Manager Support: Support to help you close business, including project design specification.
  • Lead Generation: Lead referral program and sub-contracting opportunities. We will send business to you!

* May not be combined with other promotions and/or discounts.

Program Benefits

With industry-leading program benefits:

  • Discount prices based on purchase volume.
  • Free technical support: telephone, email, and LiveChat through our retail store.
  • Free system and program design support service.
  • Guaranteed lowest prices backed with price matching up to 30 days from your order.
  • Same day shipping on orders placed by 1:00 p.m. EST.
  • Huge stock commitment. We stock the products your customer needs, and enough of it!
  • No minimum order size or fees required.
  • No restocking fee on uninstalled returns in original package within 30 days of purchase.
  • Full 12-month repair or replacement product warranty.
  • Lead generation.
  • Online account access with your specific tier pricing.
  • Friendly, courteous service.

We receive hundreds of calls and thousands of clicks each month from many customers requiring local assistance or installation service. We share these opportunities with partners who qualify for our 'Authorized Dealer' and our 'Certified Integrator' network, and provide the 'warm opening' to sell our products and/or other value-added services, including installation, to meet the customer's security needs.

How Do I Register?

Download and complete the dealer application:

Download Dealer First Application (fillable) PDF

Email the completed dealer registration form along with a copy of your tax resale card, contractor license, or business license. (Please note, we cannot accept the number alone. We need a copy of the actual certificate on file.)

Send it to: .

Please allow 4 business days for processing and you will receive a confirmation email and welcome package.

Program Structure

In an effort to increase pricing aggressiveness, and to make our marketing resources available to dealers and integrators, we offer a 3-tiered dealer structure:

  • Cobra Dealer First
  • Cobra Authorized Dealer
  • Cobra Certified Integrator

Please see below for the requirements and benefits of each level.

Requirements & Benefits Cobra Dealer First Cobra Authorized Dealer Cobra Certified Integrator
Sales Requirements $2,000 per year $10,000 per year Varies by territory
Business Requirements Good financial standing Good financial standing Good financial standing
Territory --- --- Semi-exclusive territory
Training Online resources Online resources Interactive remote training
Support Technical support Technical support Dedicated technical support
Support Options Toll Free, Email, Live Chat Toll Free, Email, Live Chat Toll Free, Email, Live Chat
Online Order Options Account specific online pricing Account specific online pricing Account specific online pricing
Dealer Discounts Tier 1 Pricing (Call for pricing) Tier 2 Pricing (Call for pricing) Tier 3 Pricing (Call for pricing)
Project Design Support Available upon request Available upon request Available upon request
Authorized Dealer for Cobra Controls Dealer First for Cobra Controls Certified Integrator for Cobra Controls